C Lazy u

How Fruition’s “Western Living” content strategy helped a luxury guest ranch achieve a 31% increase in blog traffic

31%

increase in site traffic to blog pages alone

31%

increase in site traffic to blog pages alone

31%

increase in site traffic to blog pages alone

The Challenge

C Lazy U Ranch one of Colorado’s top luxury guest ranches, has been a long-term partner of Fruition. Recently, we approached them with an idea to revamp their blog content and create a new content pillar focused on “Western Living.” Our goal was to help them increase their SEO traction, attract more site visitors, and raise awareness of their ranch among those interested in western and dude ranch culture. We were excited to bring this idea to the client and collaborate with them to make it a reality.

Industry

B2C, Blog

Services

Platform

Our Strategy

Fruition’s marketing strategy focused on creating one blog per quarter that fell into the “Western Living” category.

The blogs targeted top-of-funnel searchers who were interested in the authentic American West and searching for related topics. The agency’s goal was to create valuable and searchable content that would drive traffic to the client’s website.

ImpleMentation

Fruition created 2 blogs to increase page views and drive site traffic

Fruition created two blogs, “Western Slang” and “Western Fashion Tips,” which earned rich snippets in October and July, respectively. The blogs gained 16,631 and 17,643 pageviews from August 1st through December 31, 2022.

Fruition’s focus on creating valuable and searchable content helped C Lazy U Ranch achieve it’s goals by increasing site visits, engagement, and awareness of their ranch. The agency’s innovative approach to creating valuable and searchable content has proven to be an effective way to drive traffic and improve SEO.

The Results

Increased site visits and raising awareness of the C Lazy U Ranch

Fruition’s marketing strategy resulted in significant improvements for C Lazy U Ranch’s website. The two blogs’ popularity played a crucial role in the following year-over-year wins. Fruition’s focus on creating valuable and searchable content helped C Lazy U Ranch achieve its goals by increasing site visits, engagement, and awareness of their ranch. The agency’s innovative approach to creating valuable and searchable content has proven to be an effective way to drive traffic and improve SEO.

31%

increase in site traffic to blog pages alone

37%

Increase in unique pageviews to blog pages

59%

Increase in time spent on page

C Lazy u

31%

31%

31%

The Challenge

Industry

Services

Platform

Our Strategy

ImpleMentation

The Results

31%

37%

59%

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