A website redesign for a multi-location Behavioral Therapy client focused on improved UX and conversions
14%
Increase in average session duration
40%
Goal conversion rate increase
12%
Reduction in bounce rate
The Challenge
C Lazy U Ranch one of Colorado’s top luxury guest ranches, has been a long-term partner of Fruition. Recently, we approached them with an idea to revamp their blog content and create a new content pillar focused on “Western Living.” Our goal was to help them increase their SEO traction, attract more site visitors, and raise awareness of their ranch among those interested in western and dude ranch culture. We were excited to bring this idea to the client and collaborate with them to make it a reality.
Design, WordPress Development, Copywriting, Branding, Local SEO, Paid Media
Platform
WordPress, Figma, Mapbox
Our Strategy
TBH is people-focused through and through and our approach to building their new site was just the same.
Identifying user personas was critical to our understanding of the visitors to tbh.com and their needs. Not only did we want to make it easy for potential clients to quickly find the information they’re looking for in the midst of what can be a stressful moment of transition for families, but we also needed to the site to speak to job seekers so that Trumpet could continue to attract talented technicians, clinicians, and analysts in a competitive field for employers.
The Solution
During the Discovery process, Trumpet identified “Personal, “Happy”, “Caring”, and “Invested” as the words they most wanted associated with their brand.
Rounded shapes likes circles and squiggles, lots of imagery of TBH team members, serif fonts and a complementary color palette work together to balance a sense of reliability and accountability with an air of positivity and enthusiasm.
The Solution
An interactive map was a key element of upgrading the user journey on tbh.com
This new feature makes it easy for visitors to connect with the Trumpet Behavioral Health center that’s most accessible to them. It was important to the TBH team that clients feel seen and recognized as more than just a statistic. The best way to do that was to show that TBH itself isn’t a faceless organization, and every center offers a caring, professional and unique experience catered to each child they serve.
Project Images
The Results
An friendly, clutter-free, and engaging user experience and website that converts.
Trumpet Behavioral Health (TBH) is a leading provider of applied behavior analysis (ABA) therapy for children with autism spectrum disorder (ASD). With over 20 locations across the United States, TBH offers a variety of services to help children with ASD reach their full potential.
